Clarence Bruinsma
Managing Director
Clarence is a proud Yaegl fella from the North Coast NSW. He has a background in leadership, education, and community engagement.
As the co-director of Bush To Bowl, he shares his extensive knowledge of Australian Bush foods (Bush Tucker) and Indigenous culture. With experience spanning government and non-government sectors, Clarence specializes in consultation, reconciliation, and ecological design, working closely with Country to develop sustainable practices.
Driven by a passion for positive change, he dedicates his work to supporting Aboriginal communities and fostering greater understanding of Aboriginal history, culture, and land stewardship across Australia.
Georgina Bruinsma is a proud Yaegl woman who brings a deep commitment to community-led outcomes, backed by strong business acumen and leadership. Since 2007, she has worked across Lismore and the North Coast in Aboriginal program delivery, playing a central role in driving organisational change, growth, and innovation.
With a wealth of experience in financial oversight, budgeting, contracts management, and strategic relationship building, Georgina has successfully led complex programs and initiatives that strengthen service provision across the region. Her ability to manage resources effectively while nurturing strong partnerships has been key to delivering holistic, culturally safe support for communities.
Georgina is passionate about empowering Aboriginal people and continues to use her skills to build sustainable, community-driven solutions that create lasting, positive impact. Her commitment was noted in her being a 2024 MBA Australasian Community Impact Award Finalist.
Georgina Bruinsma
Deputy MD
Geoff Rowan
Interim CEO & Reconciliation Enthusiast
Geoff Rowan is a dynamic individual with multiple facets to his personality and professional life. He a nomad, and an environmentally focused entrepreneur. Having travelled, lived, and worked both across Australia and around the globe Geoff has a keen understanding of both the local and global ecosystems, emphasised by his philosophy, “Think Global, Act Local”.
He is the founder of Worms Bees Trees (WBT), an organisation committed to creating a positive impact on the planet and its inhabitants. Established in 2020, WBT aims to build a network of like-minded individuals and invest 100% of its profits into local community environmental projects. Its long-term vision involves supporting community sporting and recreational clubs that, in turn, promote grassroots environmental initiatives.
In 2022, Geoff, alongside his family, embarked on a transformative 14-month journey across Australia. This adventure brought them into close contact with numerous Indigenous communities and ranger groups, deepening Geoff’s understanding of the Indigenous people’s intrinsic bond with the land and their custodian philosophy. This experience has further fuelled his mission towards reconciliation and environmental stewardship.